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Crowd-Sourced Collaborative Photo Campaign to Commemorate the Grand Opening of the Gateway Arch Museum and West Entrance

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Social media-shared images will create a mosaic art project to be unveiled at the museum’s official ribbon cutting on July 3: call for photos underway

The Gateway Arch Park Foundation invites the public to participate in the #YourArch campaign, a one-of-a-kind collaborative photo montage to celebrate the grand opening of the Museum at the Gateway Arch and new West Entrance on July 3. Images will be sourced through social media, Instagram and Twitter, using the hashtag #YourArch. Photos can also be uploaded through the campaign’s website, www.YourArch.org.

The crowd-sourced and Arch-inspired masterpiece will be unveiled at the Museum at the Gateway Arch grand opening celebration on July 3. The #YourArch photo call is open to lovers of Gateway Arch National Park near and far, and can include both newly-snapped selfies and vintage throwbacks of people with the Arch and the surrounding Gateway Arch Park.  A new  #YourArch inspired video launches May 4 as part of the campaign, and captures the connection visitors and St. Louisans have with the monument.

“The Arch is part of so many shared memories – grade school field trips, an iconic backdrop for stunning wedding photos and those first futuristic tram rides to the top revealing a spectacular view of St. Louis,” says Eric Moraczewski, executive director of the Gateway Arch Park Foundation. “We see millions of visitors, from St. Louis and around the world, taking their photos with the Arch. The #YourArch campaign celebrates that shared pride and awe of the monument and reminds us that the Arch belongs to everyone.”

To enter photos, use #YourArch on Instagram or Twitter (profiles must be public), or visit www.YourArch.org to upload them directly to the campaign.

For more information, visit www.archpark.org/mosaic.

The Gateway Arch Park Foundation is a non-profit organization with a mission to ensure that the Gateway Arch, its grounds, neighboring public space, and attractions are a vital, active, welcoming, well-supported resource to the community and nation for generations to come. The Foundation is part of an alliance that helps meet this mission, which includes the National Park Service, Bi-State Development, Great Rivers Greenway, Jefferson National Parks Association and the City of St. Louis. For more information, visit  www.ArchPark.org.

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