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Your Brand Is Showing!

September 18, 2019 @ 11:30 am - 1:30 pm


If you have a business, you have a brand. And your brand is more than your logo. It’s how you make your clients feel, it’s the personality your company exudes, it’s the little details that make your firm stand out from the competition.

Whether or not you strategically manage it, your brand is telling the world who you are and what you stand for. What your brand conveys can make or break your business reputation, growth and bottom line.

But how do you know what your brand is saying? When should you embark on a branding makeover? Maybe a brand refresh would be better? How do you enforce your firm’s brand? SMPS is convening some of St. Louis’ leading branding experts to discover little things you can do to enhance your firm’s existing brand and what to do when you embark on the daunting task of a major rebrand. Join us for a lively panel discussion highlighting perspectives on branding from four different types of creative firms familiar with the issues faced by A/E/C clients.

Before the panel discussion, each panelist will give a short presentation on a specific branding topic:

Brand (In)consistency: When & How to Challenge Authority. Expand your brand while keeping its efficacy.
5 signs it’s time to rebrand your architecture firm
Left Brain, Right Brand: Using Big Data & Behavioral Science to Build Your Brand

Mike Spakowski, Partner & Creative Director / Atomic Dust
More than eighteen years after founding Atomicdust – a branding and design consultancy – Mike Spakowski is actively involved in day-to-day design strategy, art direction and studio management. As Creative Director, his collaborative attitude, drive for design excellence and even-keeled temperament set the tone at Atomicdust.

Under Mike’s direction, Atomicdust’s work has been recognized by the One Show, The Dieline, GD USA, Print Regional Annual, Communications Arts, Awwwards, and the American Advertising Federation.

About Atomic Dust: Atomicdust is a branding and digital agency. Since 2001, we’ve helped our clients solve problems through solid brand positioning, clear strategy and purposeful design. We believe that every brand deserves the chance to be amazing – regardless of the complexity of its market or industry.

Rebecca Kappel
, Partner & Strategy Director / Magnetize
From large-scale rebrands to multi-channel marketing campaigns, Rebecca helps organizations discover the best platforms to connect with their audiences. As the leader of the agency’s strategy team, she’s helped drive measurable success for dozens of St. Louis-based B2B clients, which include firms like Koman, Altus Properties and Blackline Design + Construction.

About MAGNETIZE: Magnetize is a full-service marketing and branding agency with offices in St. Louis and Chicago. We work with organizations to solve communications challenges using multi-channel, audience-first strategies — crafting creative and messaging that attracts and retains customers and employees.

Katy Fisher, Executive Creative Director / TOKY
For more than 20 years, Katy has applied award-winning thinking to shape the way people interact and connect with brands. As Executive Creative Director at TOKY, Katy leads an internationally celebrated team of designers that produces smart work for smart brands. Her work in brand development, creative direction, and design has been recognized by Communication Arts, Graphis, Type Directors Club, SMPS, AAF, AIGA, PRINT, HOW, and other publications.

Katy lives with her husband Patrick and her son Max in the City of St. Louis. When she’s not working, you can usually find her chasing her five-year-old, longing after letter presses on eBay, and buying things she doesn’t need at estate sales — activities brought to you in part by an insatiable coffee habit.

Rachel McInnis, Creative Director / Cartwheel
As a writer, idea generator and problem solver, Rachel leads teams within Cartwheel with an eye on smart, breakthrough creative. She’s spent her career in creative agencies, working on national and international brands that range from liquor to CPG to service to financial, including Grey Goose, Ocean Spray, Purina, Enterprise Rent-A-Car, Johns Manville, Honda, Marriott, Southwest Airlines and PayPal. Her serve may be weak, but she’s the branding ace behind the name Honey Deuce, the signature cocktail of the US Open Tennis Championships. Cheers!




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