Fitz’s Opens Second Location in South County


Fitz’s Is Now Part of South County’s New Gathering Square Development

Just uttering the words ‘Fitz’s Root Beer’ fills native St. Louisans with a sense of nostalgia, and now locals and visitors alike can experience this iconic classic with a second, brand new location at 5244 S. Lindbergh Blvd. in South County.

The new location, happily known as Fitz’s SoCo, is now open for lunch and dinner. Initial operating hours are 11 a.m. to 8 p.m. Sunday through Thursday and 11 a.m. to 10 p.m. on Friday and Saturday. A festive grand opening – celebrating the launch of the ‘new’ vintage bottling line that will be featured in the main dining area – is scheduled for the spring.

The new 9,000-square-foot restaurant’s centerpiece is an old-fashioned dairy bar where frosty mugs of Fitz’s Root Beer and other real draught sodas are poured. Guests sitting at the counter can gaze upon a myriad of floats and shakes assembled right before their eyes. For those seeking other types of beverages, Fitz’s also offers a full-service bar with specialty cocktails and a wide assortment of local craft beers. The new restaurant seats more than 200 people with additional patio seating to be added in the spring.

This new project came together with the dynamic support of property developer Dan Jones of DLJ Lindbergh, LLC, Tom Cohen of Cohen Architecture, and Barry Spiegelglass of Spiegelglass Construction Company.

“South County is a special place for me – my wife, Dana, graduated from Lindbergh High School, and my son played hockey at the Afton rink for many years,” said Fitz’s owner and president Michael Alter. “I’ve been actively searching for a South County spot for long time as the area has loyally supported our brand from the very beginning. I also strongly believe that South County is underserved by local restaurants so we are very excited to become an active part of the neighborhood.”


Like the Delmar Loop location, Fitz’s SoCo will offer a wide-variety of burgers, house smoked BBQ, freshly prepared apps and salads and other classic American fare. Bottomless mugs of Fitz’s draught sodas and an enticing assortment of famous floats will also be served.


While primarily known throughout the Midwest region, Fitz’s craft sodas can be found throughout the United States. The iconic Fitz’s Root Beer, which dates back to 1947, has been recognized as one of the best Root Beers in the country.

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