Restoration St. Louis Taps Arcturis to Take Charge of Branding Strategy & Visual Identity for New Hotel Saint Louis


Arcturis, a nationally recognized architecture and design collaborative headquartered in St. Louis, Missouri, announced that it has been selected to lead the branding and visual identity efforts for the new Hotel Saint Louis, a $55 million project spearheaded by Restoration St. Louis and managed by Innkeeper Hospitality Services. Located in the heart of downtown St. Louis, the development project will transform the historic Louis Sullivan building at 705 Olive Street into a stunning, 140-room, luxury hotel with ballroom, spa and rooftop pool and lounge under the Marriott Autograph Collection brand.

“We are creating a cohesive guest brand experience that intertwines historic elements from the building’s past with modern, approachable touches from the city,” says Troy Guzman, Arcturis Director — Graphic Design. “Branding can be subtle, yet have a major and lasting impact on those who experience it.”

The Marriott Autograph Collection brand is a perfect fit for this restoration project. Marriott Autograph Collection hotels are known for being design icons, involving notable architects, important styles and landmark buildings. The handpicked collection celebrates boutique hotels that deserve recognition as architectural gems.

Following a national search for a branding partner, Arcturis was selected for its knowledge of the local St. Louis landscape and its proven ability to deliver context-sensitive solutions in regards to historic preservation projects. Coincidentally, Arcturis’ home office is located just across the street from the project site.

Hotel Saint Louis began construction in August 2017 and is scheduled to be completed by October 2018. For additional hotel-specific information, please contact

About Arcturis:
Arcturis is a nationally-recognized architectural design collaborative headquartered in St. Louis, Missouri. A recognized WBE and leader in the industry for 40 years, the firm’s award-winning team of architects, designers, and planners excel in understanding the complex design challenges impacting a diverse range of workspaces. For more visit

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