Ross & Baruzzini Creates World’s Largest Medical Equipment Planning Firm with Acquisition of Texas-based Genesis Planning


International technology consulting and engineering firm Ross & Baruzzini says it has created the largest medical equipment planning firm in the world with the acquisition of Houston, Texas-based Genesis Planning, an eminent medical equipment planning and consulting concern based in Houston, Texas.

Financial terms were not disclosed. The strategic acquisition is the sixth consummated by Ross & Baruzzini since 2016.

“The acquisition of Genesis, combined with our current medical equipment planning division Mitchell Planning, which we acquired in 2016, and EDI, a leading low-voltage and communications company brought on in 2018, creates the largest medical equipment planning firm in the world,” stated Ross & Baruzzini Chairman Craig Toder.  “With the addition of Genesis, clients will have access to end-to-end planning services that support strategic capital initiatives and construction-related projects.  Our capabilities will be integrated and scalable, enabling us to address the planning, procurement, logistics and activation of the full spectrum of facility projects, from the small and relatively simple to the most complex.”

Since 1990, Genesis has provided planning expertise to an array of national and international clients, ranging from physician groups to private, federal and multi-organizational healthcare systems and academic medical centers.  The combined client list of Mitchell and Genesis includes The University of Texas MD Anderson Cancer CenterCleveland ClinicThe Mount Sinai HospitalMemorial Hermann Health SystemHouston Methodist HospitalMayo ClinicJackson Health System and the Medical University of South Carolina.

Genesis  will become a division of Ross & Baruzzini. Bob Nimon, managing principal of Genesis,  William H. Overturf, III, Ross & Baruzzini president and Scott Vinson, Mitchell Planning managing principal will collaborate to integrate Genesis with Mitchell and into the Ross & Baruzzini organization. Genesis and its 37 employees will continue to operate out of its center of excellence office in Houston as well as other U.S. and international locations.

“This partnership gives us greater depth in the U.S. with a regional office in Houston and enhanced resources to support our growing client list of major healthcare institutions across the Middle East,” Vinson said. “We are excited to join forces.”

Added Nimon: “We are enthusiastic about becoming part of a multifaceted organization uniquely positioned in the market and with the ability to provide a higher value and greater breath of service to clients.  Our employees will benefit from exposure to an even more diverse set of career opportunities.”

“When you combine two strong players in the same market, you find synergies that enhance your collective ability to meet client needs,” said Overturf. “We’re looking forward to learning from each other and making our combined entity that much more effective.”

Ross & Baruzzini, which has grown to more than 400 employees, executes projects in more than 30 countries. It operates from headquarters in St. Louis with offices in Atlanta, Chicago, Dallas, Denver, Miami, Indianapolis, Philadelphia, Kansas City, New Haven, New York, Seattle and Mexico City, as well as staff in Dubai and Saudi Arabia.

Founded in St. Louis in 1953, Ross & Baruzzini ( is an international engineering consulting and design firm continually ranked among the top companies in the nation.  It provides advanced solutions in the transportation, healthcare, government, higher education and mission-critical sectors.  Earlier in 2019, the firm was cited as a “best place to work” by the St. Louis Business Journal.  It is also a recurring Zweig Hot List company for fastest growing design firms in the U.S. 


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