S. M. Wilson & Co. has launched a new theme to emphasize and differentiate its longtime core strengths of value, service, people-centered culture and passion to deliver more than just buildings. Called ‘Beyond the Build’ the new program includes the new slogan, refreshed contemporary color schemes, updated website content and new videos, marketing materials and other editorial content. A video announcing the new branding program can be found at https://www.youtube.com/watch?v=vXFUcG-QKR4.
“In today’s increasingly commoditized commercial construction industry, we want prospective customers and others in our industry to know that S. M. Wilson uses bricks and mortar to transform communities and landscapes,” said Amy Berg, President of S. M. Wilson. “We have always been known for our employee-friendly culture, our collaborative and transparent approach to projects and our atmosphere of finding the fun in the work we do. We are reaffirming these long-held company values and connecting them in a contemporary way.”
‘Beyond The Build’ encompasses the S. M. Wilson family’s embrace of innovation, service to the community, commitment to employee career development, collaboration with owners and project teams, respect for all people and the notion that work can be fun. These values can be found in things like the company’s flexible work schedules, technology investments, commitments to sustainability and the desire to promote people from within whenever possible.
“Beyond the Build” will begin appearing on company project site signage, website (www.smwilson.com) YouTube videos, social media channels and other communications outlets.
S. M. Wilson is a full-service construction management, design/build and general contracting firm with headquarters in St. Louis