Anheuser Busch, makers of the Budweiser brand of beers, recently aired its 2019 Super Bowl commercial, which features Clydesdales, wind turbines, and Bob Dylan, proclaiming that Anheuser Busch “now brews with wind power for a better tomorrow.”
Headquartered in St. Louis, Anheuser Busch committed to moving to 100% clean energy in 2017. That commitment helped inspire adoption of a similar goal by the City of St. Louis, which has led to St. Louis local power provider, Ameren, announcing plans to invest in 700 MW of wind – 557 MW of which has already broken ground. Ameren is also developing a separate proposal for an additional 400 MW wind farm that large commercial customers and cities can subscribe to.
When Anheuser Busch made its clean energy commitment in 2017, CEO Carlos Brito said: “Climate change has profound implications for our company and for the communities where we live and work. Cutting back on fossil fuels is good for the environment and good for business, and we are committed to helping drive positive change. We have the opportunity to play a leading role in the battle against climate change by purchasing energy in a more sustainable way.”
In response to the Super Bowl ad, Andy Knott, Senior Campaign Representative for the Sierra Club’s Missouri Beyond Coal Campaign issued the following statement: “CEO Carlos Brito’s words in 2017 and Anheuser Busch clean energy commitment proves that corporate leadership can inspire government and utility action. Companies are flocking to clean energy not just to combat climate change, but because it is good for their bottom line. RE100, a coalition of “the world’s most influential companies committed to 100% renewable power” has grown to 161 corporations. While we congratulate Anheuser Busch, we hope that this moment will continue to push local utilities such as Ameren, corporate offices, suppliers, and distribution centers to power all of America with clean renewable energy and move away from dirty fossil fuels.”