Developer Builds Luxury Units in CWE, Soulard and Beyond



A California-based developer with deep roots in St. Louis is building hundreds of leasable luxury living spaces in Soulard, the Central West End and elsewhere, each with its own amenity theme.

Vic Alston, CEO and president of LuxLiving, is employing St. Louis-based subcontractors to augment Big Sur Construction’s build-out of more than 2,000 units in established communities across town.

“Fifteen years ago, we started investing back into St. Louis,” said Alston. “I’m a St. Louis native and my parents still live here. Initially we invested in building a few units in the Central West End. We’re building approximately 800 units that are finishing now, and we’re starting another 1,500 luxury living units this year in St. Louis and in Kansas City and Denver.”

LuxLiving’s Soulard 322-unit community on South 7th Street, known as SoHo, has a rock and roll theme in homage to St. Louis’ musical heritage. The development is complete with a bowling alley, quarter-acre dog park, saltwater pool, 5,000-square-foot fitness center featuring a boxing ring and the Sound Lounge, a venue for bands. Construction broke ground in 2021 and is roughly 50 percent completed with the goal of a late 2022 finish.

Amenities drive Alston’s developments, each community of units carrying its own distinct theme. In the Central West End, LuxLiving’s community dubbed The Optimist, includes 150 units with a mid-century design theme and modern amenities. The Hudson, also built by Big Sur, totals 154 units and is the third development Alston has built on Pershing. It features a sky lounge and karaoke lounge.

The Chelsea, another Alston development totaling 152 units, bears a New York City theme (as does Tribeca, its neighbor) and offers a 6,500-square-foot pool deck atop a two-story garage.

The McKenzie, LuxLiving’s Vegas-themed community in University City at Delmar and I-170, just began construction and will encompass 252 units.

“We’re looking to continue building our base of St. Louis subcontractors,” Alston said.


29 Million 1400 Russell Apartments Open In Soulard


FacebooktwitterlinkedinmailA new $29 million luxury apartment complex is open just south of Downtown St. Louis in the historic Soulard neighborhood. The 1400 Russell Apartments feature 130 units in a new a four-story building at 13th St. and Russell Boulevard.  Propper Construction Services, the developer of the project, demolished the site of an old warehouse to create the new apartment complex.  It features numerous amenities and taps the location’s walkability to restaurants, festivals and nightlife in the Soulard area.  Learn more at

“With more than 40% of the apartments leased, our community is attracting those renters ready for modern luxury and amenities without giving up that historic neighborhood charm,” noted Julie Graziano of Asset Residential Management, which is handling the leasing.  “Residents have been a mix of empty nesters and young professionals who enjoy the vibrant Soulard neighborhood and surrounding areas.”  Graziano adds that 1400 Russell is also just minutes from Downtown St. Louis and its businesses, sports and entertainment venues.

1400 Russell features secured underground parking and elevator access to all four floors.  Its amenities include:

  • A rooftop swimming pool and sun deck with grilling stations, outdoor multi screened televisions and kitchen;
  • A rooftop lounge and outdoor sky terrace with decorative fire pits for entertaining guests;
  • A ground floor private courtyard with a large hot tub, lounge seating, grilling stations and fit pits;
  • A ground floor fitness center with wireless video monitors to access health programs like Fitness on Demand or other entertainment;
  • A business center and library; and
  • Concierge services.

The apartment complex is infused with technology.  It includes a “social wall” above

resident mail boxes with four video screens detailing information on Soulard events, local restaurant specials, apartment special events and helpful information on lifestyle needs.  Building technology also includes WIFI access in all common areas, tablet-activated television and more. The building features a monitored state-of-the-art security system with secured control access entries throughout and security cameras.

1400 Russell offers fully furnished or unfurnished units.  The well-appointed, open-concept spaces feature nine-foot ceilings, wood vinyl flooring, full kitchens with upscale appliances, quartz countertops, washers and dryers and more.

The complex features 99 one-bedroom units, 27 two-bedroom units and four studio

apartments.  Suites with private balconies facing Downtown St. Louis are also available.  In addition, a guest rental unit is available. Rents range from $965 for studio units up to $3,070 for two-bedroom suites.  For leasing information, call 314-499-7400 or visit the web site at

Designed by Trivers Associates Architects, the front of the apartment building is clad in brick to match the character of the Soulard neighborhood.  Paric Corp. was the general contractor.

Founded in 2014, Propper Construction Services is an active builder, construction manager and real estate developer in Missouri and Illinois.  Learn more at